Tap into the Power of Moms
More than any other consumer group, Moms like to talk about products and services with one another.
70% of Moms purchase products based on another Mom’s recommendation. Heard It From A Mom (HIFAM) is a new social media system designed to drive your sales by generating Mom-to-Mom product endorsements.
The Result?
Product trial, personal endorsement and word of mouth that generates sales and Brand Advocates. HIFAM harnesses the power of Mom Blogs to launch our proprietary Product Relays. In the Relay, a Mom can try a product for free and then refer other Moms she knows to try the product who can in turn refer other Moms. We provide measurable Relay results as well as target insight to help you better define the Brand's highest value consumers.
Relay Analysis
- Product Relay velocity
- Profile of Moms as they progress through the Relay
- Relay breakdown insight
- Mom feedback measuring brand experience, satisfaction and future purchase intent
- Word of mouth measurement and conversion model analytics
Get Started
Mom to Mom personal endorsements are the new media. Contact us to learn more and get started having moms experience your Brand!